High End Crush tells the story of spoiled man whose world is turned upside down when he falls for a country girl. While fighting his feelings, he finds himself doing whatever he can to keep her around which results in some comical scenarios.

High End Crush is a 20 episode web drama with each episode coming in at 15 minutes long.  I have watched a couple web dramas, and this one was pretty fun.  I really enjoyed the comedy which uses an over-the-top style that I found pretty humorous.

It’s like you take your normal rom-com kdrama and put it on fast forward.  Things happen at lightning as speed as we move from one classic kdrama trope to the next.  Meet the spoiled rich boy, meet sweet and spunky poor girl, misunderstanding quickly followed by bickering, they fall in each others arms, and so on.  All of that happens in the first two episodes.  There is no filler here!

I was hesitant to watch this drama because I tend to be very neutral toward Jung Il Woo.  He just hasn’t impressed me in the roles I’ve seen him in.  But to my surprise, I really liked him in High End Crush!  He showed no restraint in being a loud and obnoxious rich guy.  His character Se Hoon is your classic spoiled chaebal.

His interactions with his assistant Section Chief Heo (Lee Shi Eon) were some of the funniest parts.  For the first half of the drama, it really felt like Chief Heo was the star of the show.  He talks a mile a minute and is just full of energy, which he needs when dealing with Se Hoon.

Then we have Jin Se Yeon as Yi Ryung.  She’s not one of my favorite actresses, but I don’t have the same issues many people have with her.  She was in Bridal Mask which is one of my all time favorite dramas, and I quite liked her in it.  Her character in High End Crush is pretty simple and straight-forward.  She’s sweet, but reluctant to get involved with the abrasive Se Hoon.  Of course, he won’t have that.

Our couple does bicker a lot.  But it’s fun enough, and I liked most of the classic cute moments between the two.  Since there is no time for a lot of filler, you kind of just have to go with the developments between the two.  But they definitely have their sweet moments.

Because things moved so quickly, there was a lack of emotional development that made things feel a bit hollow.  I also would have preferred more focus on the couple together rather than on the entertainment company.

But overall, High End Crush was an easy, pleasant watch.  It’s a simple story that really is just fluff.  It had a few issues, but it was humorous, and I enjoyed it.

My Rating: 6.5/10

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